LinkSocial

Marketing for LinkedIn

B2B Lead Generation through LinkedIn, Ads and content

We build a systematic flow of warm leads for B2B companies
through LinkedIn Outreach, LinkedIn Ads and Meta Ads

LinkedIn OutreachLinkedIn AdsMeta AdsTikTok AdsContent StrategyB2B ProspectingSocial SellingProfile OptimizationAccount-Based MarketingLead GenerationLinkedIn OutreachLinkedIn AdsMeta AdsTikTok AdsContent StrategyB2B ProspectingSocial SellingProfile OptimizationAccount-Based MarketingLead Generation
SEOCold OutreachSMMInvestor OutreachSales NavigatorEmail SequencesICP ResearchFunnelDecision-MakersABMSEOCold OutreachSMMInvestor OutreachSales NavigatorEmail SequencesICP ResearchFunnelDecision-MakersABM

Trusted by global companies

About me

Lina Arden

Founder of LinkSocial focused on B2B growth for FinTech & SaaS companies.

Building Catchy, an AI-powered LinkedIn outreach platform.

15–35%

LinkedIn acceptance rates

across outbound campaigns

$300K+

monthly managed ad spend

across LinkedIn & paid channels

Clients across

US · UK · Switzerland · Germany · UAE

Key clients

1987Masters

1987Masters

Production partner for Netflix, Amazon, TikTok, Disney, HBO and other global media brands.

Maclear

Maclear

Swiss-regulated fintech platform building next-generation crowdlending infrastructure for European SMEs.

8lends

8lends

Blockchain-powered lending platform connecting DeFi infrastructure with real-world assets and businesses.

Alps2Alps

Alps2Alps

One of Europe's largest Alpine transfer operators with 400+ destinations across 4 countries.

SternMeister

SternMeister

German accredited digital university focused on AI, cybersecurity and digital transformation.

ABBYY

David Yang

AI entrepreneur and founder of ABBYY, a global leader in intelligent document processing.

SPEAKER AT

MIPT · Hired Valley · Marketing Ninja

COMMUNITY

10K+ audience of founders, operators & B2B decision-makers

FOCUS AREAS

LinkedIn Growth · Outbound Systems · Paid Acquisition · B2B Lead Generation

Turning LinkedIn into a predictable growth channel for B2B companies.

For companies that need a predictable flow of B2B leads

We work with companies that need to reach decision-makers, clients, enterprise buyers, partners and investors through precise communication.

01

Entering new markets

For companies expanding into the US, Europe, UAE, Saudi Arabia or other regions that want to find relevant clients, partners or investors faster.

  • you're entering a new international market
  • you want to test demand in a specific geography
  • you're looking for first clients, partners or investors in a new region
  • you work with English-speaking audiences
  • you want to understand which segments respond best to your offer
02

Boosting sales through LinkedIn

For companies that need a steady flow of warm contacts from LinkedIn — with clear targeting, segmentation, personalized messaging and lead handoff to sales.

  • you want to strengthen sales through LinkedIn
  • you sell a B2B product with a long sales cycle
  • you want warm contacts ready for a conversation or call
  • you want to build a recurring outreach process
  • you want to hand off leads via Telegram or CRM
03

Investor & fund outreach

For SaaS, AI, tech and early-stage companies that need to reach investors, funds, angels and other decision-makers in the investment ecosystem.

  • you're raising for SaaS, AI or a tech product
  • you're preparing a round and want a base of relevant contacts
  • you want to reach funds, angels and early-stage investors
  • you want conversations with engaged investors
  • you want to test different investor segments
04

Improving existing outreach

For teams already running outreach who want to improve reply quality, segment precision, conversion to dialogue and the quality of leads handed off.

  • you've already tried LinkedIn outreach
  • you got few replies
  • you want to improve personalization
  • you want to test new messages and hypotheses
  • you want to increase reply and call conversion
05

Validating new audience segments

For companies that need to quickly understand which audiences respond best to their product, offer and messaging.

  • you want to test new audience segments
  • you're launching a new product or vertical
  • you're searching for a sharper ICP
  • you want to compare conversion across multiple segments
  • you want first quality signals from the market
06

Finding partners at events & conferences

For companies attending international events that want to build a base of relevant attendees, partners, sponsors or clients in advance.

  • you're looking for partners at trade shows and conferences
  • you want to reach attendees ahead of the event
  • you want to use LinkedIn, email and event apps
  • you want personalized messages for different segments
  • you want meetings before, during or after the event

What we help with

We combine outreach, paid traffic and content on LinkedIn into a system for acquiring B2B clients — from audience research to warm conversations, calls and lead handoff to sales.

Audience researchOutreach / Ads / ContentDialoguesSales
Outreach

LinkedIn Outreach

We identify the target audience, build contact lists, prepare personalized messages, run sequences, warm up the conversation and hand off warm leads.

  • direct access to decision-makers
  • growth of your relevant contact base
  • replies from potential clients
  • qualified leads ready to talk
  • calls with interested people
  • clear analytics by segment, message and conversion

Results from cases

  • 1987Masters: 1,600 messages, 53 quality leads, $40 per lead
  • Product Camp: 3,900 invites, 165 leads, 4.2% reply rate, $39 per lead
  • Global Transfers: 73 qualified leads via LinkedIn, email and event apps
  • Catchy: 94 quality leads and 8 calls with investors
Ads

LinkedIn Ads

We set up ad campaigns, media planning, creatives, analytics and A/B testing to precisely reach B2B audiences.

  • extra reach across the right segments
  • trust building before outreach
  • retargeting audiences that already saw your brand
  • testing hypotheses on audiences, creatives and offers
  • more touchpoints before a direct message

Role in the system

LinkedIn Ads amplify outreach: prospects see the brand in ads, then get a message, visit the profile, see the content and engage more easily.

Ads

Meta Ads

We launch Meta ads for the right segments, expand reach and bring audiences back into the conversation.

  • additional audience warm-up
  • retargeting people who interacted with the brand
  • brand awareness support
  • stronger touch system around LinkedIn outreach
  • scaling working segments beyond LinkedIn

Role in the system

Meta Ads make the brand familiar before direct contact and keep the conversation going after the first touch.

Ads

TikTok Ads

We use TikTok Ads for reach, top-of-funnel acquisition and testing new audiences.

  • fast testing of new segments
  • growth of product awareness
  • additional audience flow
  • creative hypothesis validation
  • top-of-funnel support

Role in the system

TikTok Ads work where you need to quickly validate audience interest, expand reach and find new entry points to the conversation.

Content

LinkedIn Content Strategy

We build content for personal and company pages — strengthening expertise, trust and visibility in search and AI results.

  • the profile looks alive and expert
  • audiences see content before and after the message
  • trust in the founder and company grows
  • Social Selling Index goes up
  • contact-to-reply conversion improves
  • the brand becomes more visible in LinkedIn and AI search

Results from cases

  • UK Tech Company: SSI 40 → 51, +881 followers, 42–57% reply rate, 9–15 leads
  • UGC Production Agency: 21.09% acceptance, +552 contacts, 62 interested leads in 2 months

Cases

Open case studies

DELIVERED. multimedia production

Premium Events

LinkedIn Outreach for a multimedia production company in the premium event / experience industry

2,400

invites

+900

new contacts

47

quality leads

$51

cost per lead

Product Camp

Tech Conference

LinkedIn cold outreach for a tech conference in the Netherlands

3,900

invites

$39

cost per lead

165

quality leads

4.2%

reply rate

1987Masters

Event Entertainment

LinkedIn Outreach for a live event production company in Los Angeles

1,600

messages

+500

followers

53

quality leads

$40

cost per lead

Catchy

AI / Investors

LinkedIn Outreach for an AI outreach tool with a focus on investors

500

invites

+300

contacts

94

leads in dialogue

8

calls with investors

UK Tech Company

Personal Brand

Founder personal brand growth on LinkedIn for a UK tech company

40 → 51

SSI Index

+881

new followers

9–15

leads to call

42–57%

reply rate

Global Transfers

Exhibitions

Multi-channel outreach to find partners at the Fitur and ITB trade shows

24

leads (Fitur, 1 week)

52%

conversion

73

qualified leads

49

leads (ITB, 3 weeks)

SternMeister

EdTech / Investors

LinkedIn Outreach for investor sourcing for an EdTech startup

360

invites

34%

acceptance rate

33

interested leads

15

calls held

UGC Production Agency

Branding / UGC

LinkedIn Outreach for a UGC content and branding agency

21.09%

acceptance rate

+552

new contacts

62

interested leads

138%

base growth

Why clients choose us

Outreach that produces more real conversations

Standard cold outreach typically delivers a 1–2% reply rate: out of 500 cold messages, only 5–10 replies come back, and usually only 1–2 turn into a real project. At LinkSocial we deliver a 12–15% reply rate — 7–10× above market average.

Market

1–2%

reply rate

LinkSocial

12–15%

reply rate — 7–10× higher

01

B2B and complex industry expertise

We understand B2B sales on LinkedIn — long sales cycles and working with decision-makers.

02

International experience

We've worked with audiences in the US, UK, Europe, UAE, Saudi Arabia, China and the Benelux.

03

Proven outreach methodology

Deep research, personalization, AI tooling, multi-channel touches and continuous hypothesis testing.

04

Long-term client relationships

Average engagement length is 1–3 years. Cases include projects of 1.5 and 3 years.

05

Transparency

We share weekly reports: messages sent, reply rate, warm leads handed off and quality feedback.

06

Focus on contact quality

We hand off engaged people ready for a conversation, a call or further sales follow-up.

Lina Arden

Lina Arden

CEO LinkSocial

Discover the LinkedIn potential for your niche.

LinkedInlinkedin.com/in/liana-ardenn